are worth

Be one of the first.

1001 Princess Anne St, Fredericksburg VA, 22401

We Believe
Your Moments Should be Celebrated

The NEW way of gown shopping is here.

Similar to your wedding day we believe that finding your perfect dress should be a unique experience that fits your love story and personality!

Our boutique was planned exclusively with the bride in mind by creating an environment that is fun, romantic, and memorable. There are special touches throughout the shop where brides can take pictures, have fun, and soak up the moment with their loved ones.

Love is in the details. Our stylists are experts at listening to every word from our brides, helping her find the perfect dress down to the smallest detail.

Owner and expert stylist Wendy Rivera connects with designers and brides across the country year around to deliver the most desirable, quality, and versatile curation of gowns to the Ava Laurénne bride.

No matter the budget, silhouette, material, or fit we have THE dress for every bride - the one that makes her feel loved, joyful, and uniquely beautiful.

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We believe you should have the
experience of a lifetime

We Believe in
Creating the Experience of a Lifetime

A customized experience that is everything you want, and nothing that you don’t.  From your choice of beverage, to how many guests you choose, to your personal celebration in our Forever Lounge after finding your gown — every part of your gown story is one that you are writing, and we love making your story come to life!

The journey of finding your wedding dress should match who you are.  It shouldn’t feel like pressure.  It should be fun, relaxed, full of options of styles, sizes and prices, focused on who you are and on enjoying the special moments with the ones you love all around, full of laughter (and maybe even sweet tears), unhurried, and full of surprises that make you smile.  

It should be like writing the most beautiful love story of all time. And truly, that is what you are doing. Your story is being written, and you are holding the pen.

Classic Appointment

When you arrive, your stylist will welcome you into our beautiful space and get to know you and get a feel for your wedding! There will be lots of celebrating and we will do everything that we can to help you to feel beautiful and confident the whole way through. 

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Celebration Package

The classic appointment with all of the extra fun details! We will help to make the day even more memorable with a bridal robe and hanger along with some thoughtful goodies! You will finish off your appointment with a confetti popper to celebrate finding your perfect gown!!

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Princess Treatment

We love creating beautiful moments and want you to experience all of the celebration that comes with finding your gown! You will have the ENTIRE shop to yourself and can bring all of your closest friends and family to celebrate one of the biggest days of your life!

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We Believe
you should find the dress of your dreams

Why do we carry certain designers?

We work with designers that share our value of putting the bride first. This is why we work with Justin Alexander and Allison Webb along with private label designers to ensure your wedding gown shopping experience focuses on celebrating you and your love story!

How do we curate our collection?

Multiple times a year we go to market where we meet with hundreds of designers to curate a unique Ava Laurénne collection. We make sure to choose gowns that have great construction and provide our brides with as many options as possible!

What does our collection consist of?

Every bride can come to Ava Laurénne to find their perfect gown. Whether you love clean, detailed, fitted, glam, boho, fitted, ballgown, or a-line, our collection allows you to feel into every style and find the gown that helps you to feel like the most genuine version of yourself!


We have brides travel in from all over the country and even all over the world! If you aren’t able to come visit with us in person, we are now offering a virtual appointment where we will walk you through some gowns that are catching your eye! Email us for more details!

We Believe in Creating Life Long Memories

You are worth it!

At Ava Laurénne we believe our job is to celebrate the brides love throughout the entire process of finding their dream dress. Our brides are given the time, space, and freedom to really soak up special moments with their loved ones. Similar to your wedding day, our desire is for every bride to leave Ava Laurénne feeling like she just had one of the best days of her life and excited to forever be an Ava Laurénne bride.

Picture Yourself Here

Stephanie's experience

This adorable boutique is unbelievable! I went to a few bridal shoppes before ALB (including Kleinfeld in NYC) and my experience at ALB exceeded all of my expectations and blew the other places away! I had made a last minute appointment and didn't know what to expect, but when I left ALB, I not only left with my dream dress, but a wonderful memory. ALB made my dress shopping experience incredible. They are extremely caring, thoughtful, and made me feel like I was the most special person in the world. I would highly recommend Ava Laurénne Bride to any future brides, you will not be disappointed.

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Find your dress...
and make life long memories here at
Ava Laurénne Bride

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Contact Us

Sun & Mon - Closed
Tue: 12 pm - 5 pm
Wed: 12 pm - 5 pm
Thurs: 12 pm - 5 pm
Fri: 12 pm - 5 pm
Sat: 9:30 am - 6 pm